Amber was discovered in India in the year 2010 from the coast of the NW India’s Gujarat province. The brown lumps cast a new light on the history of the sub-continent, which is said to have “broken off” from the East African land mass 160 million years ago to float through the oceans in isolation – at the high speed of about 20 centimeters per year. And only about 50 million years ago, India collided with Asia in a crash that caused the land to fold up into the Himalayas. It has long been believed that drifting in complete isolation would have contributed to a potentially unique plant and animal life, found only in the region.
But the mostly tropical climate of India is known to be unfavourable to the preservation of fossils and not much has been found to confirm this hypothesis of what biologists call "endemism". But the present study says the vertebrate fossil record discovered so far reveals little endemism.
In its endeavour to promote Amber, AmberDia has extensive plans to promote Amber jewellery and Amber articles in India.